Gretchen and her Occasions Asia Pacific creative team conceptualized and designed the multi-channel branding campaign for Shun Tak Holding’s Park Nova, a luxury high-rise residence in Singapore. The concept of “an urban vertical garden” and biophilic design (introducing nature into everyday city living) was at the heart of the campaign and was thoughtfully integrated into all key branding visuals including the logo, signage, brand book and website.
