As Director of Marketing for Swire Hotels, Gretchen brought in the award-winning creative agency, Eight Partnership, to collaborate on the advertising campaign for Swire’s newest hotel, The Middle House, in Shanghai. They also partnered on creating the brand identities and collateral for two of the hotel’s restaurants: Frasca and Sui Tang Li. Gretchen also pitched the project to unify all logos in The House Collective brand (The Upper House, The Temple House, The Middle House and the Opposite House) to create a cohesive brand family.
